HIPE AWARD^®

HIPE AWARD’s mission is to sustainably elevate the service industry over the long term. Its goal is to move service quality from where it once fell short to a future defined by outstanding customer experiences.

To achieve this, HIPE AWARD supports genuine top performers through a range of targeted initiatives, while recognizing exceptional service quality, professionalism, and customer satisfaction.

As a driving force within the industry, HIPE AWARD helps set new benchmarks for excellence and strengthens the role of service in both the economy and society.

The HIPE AWARD was established to recognize outstanding service providers, help customers identify reliable partners, and sustainably strengthen service quality across the market.

HIPE AWARD makes high performance visible, builds trust, and increases the reach of companies. Five services are available to achieve these goals:

1. HIPE AWARD – An award that brings in customers
The HIPE AWARD is one of the most respected service provider awards in the German-speaking market. It evaluates service providers across four key dimensions - quality, performance, service, and effectiveness—and recognizes top performers who achieve a minimum overall rating of 1.7.

2. HIPE CUSTOMER APPROVED – Know your customers

HIPE CUSTOMER APPROVED delivers honest, valuable insights into customer behavior and satisfaction through a personalized customer survey. The process includes a detailed report, clear analysis, and actionable recommendations.

3. HIPE PRESS – Press relations that make an impact

HIPE PRESS provides professionally written, search-engine-optimized press releases designed to build reach and credibility. Publication on the news platform die Mitteilung increases visibility and strengthens trust among customers and business partners.

4. HIPE VIDEO – Give your company an identity

HIPE VIDEO produces tailored marketing videos that present your company authentically and professionally. Using high-quality stock material, the videos are ideal for websites, social media, presentations, and marketing campaigns. Customer-provided photo and video material can be seamlessly integrated.

5. HIPE WORKSHOP – Recognize and activate potential

HIPE WORKSHOP offers customized online workshops that deliver practical strategies for sales, online marketing, and business optimization. The sessions are interactive, results-driven, and designed to support long-term business growth.

Every inquiry or application is carefully reviewed to ensure that participation requirements are met, quality remains high, and standards are consistently maintained before any services are delivered.

Generally, all service providers may apply or submit an inquiry, regardless of industry, company size, or legal form.

After receiving an inquiry or application, the HIPE AWARD team carefully reviews all submitted information. We will then get back to you personally as soon as possible to discuss the next steps.

Detailed information about the procedure and application process can be found under Services.

Boban “Bobi” Micic is the founder and CEO of HIPE AWARD. He established the company in July 2020.

With more than 13 years of experience in the service sector, Bobi has built an impressive track record in customer acquisition and consulting. He understands the challenges and rules of the game for both large corporations and SMEs.

After completing his commercial training at Deutsche Telekom AG, Bobi founded his first company at the age of 20 and developed it as a side business. By the age of 24, he was in high demand as a coach and consultant in customer excellence and sales.

Over the years, he has not only shared his expertise with corporations and medium-sized businesses, but also continued to work passionately as a sales representative. His success in sales and negotiation led to responsibility for sales budgets in the millions and gave him the opportunity to work with countless service providers.

When he realized that the traditional business handshake had lost its value, and that responsibility, accountability, reliability, and credibility were no longer taken for granted, he knew the only appropriate response was the HIPE AWARD.

An award for service providers who not only deliver on their promises but also genuinely inspire their customers.

Bobi is convinced: “Those who take responsibility don’t need limited liability.”

With HIPE AWARD, Bobi aims to elevate the service industry to a new level and make quality and enthusiasm the standard — in other words, a high performer.

Find out more about the founder and owner here.

Yes. HIPE AWARD is an independent organization and operates without influence from investors, sponsors, or political institutions. Decisions are made solely based on objective criteria and clearly defined quality standards.

HIPE AWARD is financed solely through its services, which are delivered during the application and award process. The award can never be bought.

This approach ensures independence and provides the necessary resources to maintain transparent evaluation, professional support, and high standards.

No. Consumers understand that only a truly earned award has real value.

The HIPE AWARD cannot be purchased—neither the award nor the certificate.

We explicitly distance ourselves from awards or certificates that can be bought, i.e., seals granted in exchange for payment without prior review or tangible achievements. Any attempt to purchase the HIPE AWARD will result in immediate and permanent disqualification.

If you have any questions or feedback, please email us at hey@hipeaward.com